Phil Garnham, Creative Type Director at Monotype, speaks to Transform magazine about the importance of typeface in branding and the growing significance within the mobile platform. 

Partnering with Interbrand and Monotype, Santander redesigned its brand to become more modern, more digital and more in tune with a new generation of consumers.

Fonts play an important role in delivering a smooth experience to financial customers, and also help financial institutions keep up with evolving expectations.

In an industry where scams are commonplace and no brand is immune, trust is fragile. So, how can financial institutions build it, and build it to last?

Mastercard made waves when it announced that it will drop the word “Mastercard” from its logo. But is it the right decision for every brand?