Expertise

Perhaps the biggest challenge is not figuring out how to return to whatever “normal” used to look like, but how to let go of the vision we held for the future we thought we’d have.

Retail customers are scattered across a wide range of touchpoints and react with them all interchangeably. However, they’re all linked through the mobile experience.

When it comes to your brand, your customers aren’t just evaluating your logo or your colors or the typography, they’re evaluating how your brand makes them feel. More than anything, brands are built on feelings—all the thought you put into design and the experience is simply in service of creating a feeling.

As people—and brands—continue sprinting toward digitally immersed experiences, a human, personal online presence will make a big difference. Here’s how can design help make that possible.

Ask him how Mosaic customers should feel about his foundry’s arrival in the Mosaic library, and Fontsmith founder Jason Smith barely skips a beat.

Typography on the web has long been considered second to web page performance, leaving web designers unable to apply all but the most basic typographic principles to online content. Until now. With the recent emergence of the variable font format, designers can work with an entire font family as they do in print.

Learn how variable fonts can help brands looking to distinguish themselves in the modern marketplace.

Typeface design is a mysterious business. While most people are acquainted with the dropdown menu in Word or a website like MyFonts, not everyone realizes there’s a host of independent designers and foundries all quietly making their contribution to visual culture.

How do fonts influence your perception of a city and its identity? See how the right choice can convey the image of a place is and what it aspires to become.

Behind the Font highlights the people and process behind the fonts you love and use. This installment features Jessica McCarty, founder of Magpie Paper Works and Rare Bird Fonts.

Creatives are the primary users of the fonts, but licensing approval typically runs through other departments. Here are a few key concepts all designers should understand.

With the emergence of variable fonts, design no longer has to be traded for page speed. See how this new technology can transform how we think about web design.

It’s safe to say that few people, if any, set out to commit copyright infringement. The reality is that most individuals and brands fully intend to pay.

As technology raises the stakes for brands, fonts can either level you up or hold you back. A simple, well-organized font system is essential to making sure you can keep pace.

When screens get smaller, spacing gets tight, details get lost, and forms blend together. The resulting legibility issues can make for a frustrating reading experience. Here’s how to find the fonts that can fix it.

Mastercard made waves when it announced that it will drop the word “Mastercard” from its logo. But is it the right decision for every brand?

Bob Taylor, Monotype’s Font Technologies Director, offers his views on the promise of Variable Fonts and shares how Monotype and the tech industry are bringing this promise to reality.  He shares a few Variable Font tests gone wrong, what we are learning, and introduces the newest Variable Font from Monotype.

Tom Rickner introduces Monotype’s first Variable font, available free on GitHub, and shares his research into potential use cases for variable fonts.